About us
Our journey began with KTM Leather, Pakistan’s largest exporter of finished leather. We expanded with ginning factories and ventured into agri farming, growing to 2500 acres. Our textile operations include spinning, weaving, and knitting units. We diversified into real estate, poultry, dining, footwear, fresh produce exports, apparel, and legwear production. Today, we proudly operate across various industries, continuously innovating and expanding our legacy of excellence and sustainability.
The journey of MSL Legwear reached its defining moment with a revolutionary commitment: complete supervision from the cultivation of cotton to the final stitch of the sock, making a groundbreaking commitment to full transparency and sustainability. “Everyone has a right to a shared space” became the guiding principle for this brand and this ethos not only redefined industry standards but also solidified MSL’s role as a pioneer of inclusivity and environmental stewardship.
Today, MSL is a testament to the power of sustainable innovation, where each product is a step toward a more inclusive and green future. MSL’s narrative celebrates unity, creativity, and forward-thinking, crafting a legacy where fashion and conscience coexist.
Our Vision
We thrive to empower “legwear brands” as their strategic partner through traceable supply chain, value & design innovation, Smart Industry Practices, and a team of High- performing Happy People conscious to pass a greener & happier planet.
Vision
We thrive to empower “legwear brands” as their strategic partner through traceable supply chain, value & design innovation, Smart Industry Practices, and a team of High- performing Happy People conscious to pass a greener & happier planet.
Our Mission
Our Mission is to ensure Value Creation, bring great Happiness & Prosperity to all stakeholders, and leave a Green legacy for generations to come
Our Mission
Our Mission is to ensure Value Creation, bring great Happiness & Prosperity to all stakeholders, and leave a Green legacy for generations to come
Core Values
V: Vision
L: Learn
E: Excellence
A: Accountability
R: Relationship
N: Nature
Core Values
L: Learn
E: Excellence
A: Accountability
R: Relationship
N: Nature
CEO Message
“MATERIAL SUSTAINABLE LIFESTYLE” our vision is clear. Recognizing the evolving industry landscape and Pakistan’s export potential, we embarked on a transformative journey into the hosiery business. After three years of visionary research, we transitioned to hosiery, renowned for its efficient knitting from raw materials to high-quality finished products.
MSL Legwear stands for more than just hosiery. We prioritize ‘Seed to Sock’ sustainability, responsibly sourcing materials and integrating eco-conscious practices. This commitment resonates strongly with the growing global demand for ethical fashion.
Innovation drives us forward. Our investment in state of the art automated machinery ensures unparalleled efficiency and quality in every knitting process, advancing our mission to deliver exceptional value while fostering sustainable economic growth nationally. Together, let’s build a brighter future where every individual has the right to ‘a shared space.'”
Our Story
In the bustling capital of Punjab, MSL began with a desire to champion ideas and shape a better world through thought leadership. Our values combine sustainability, ethical practices, and the belief in “a shared space” embodied in our name: MSL—Material, Sustainable, Lifestyle. The journey of MSL continues to inspire generations to think boldly, lead with purpose, and elevate the intellect of humanity.
People
At MSL Legwear, our vision is fueled by people: Our dedicated team and valued customers.
Empowered Employees, Engaged Community
We foster a diverse, equitable workplace that invests in employee growth. Our shared passion for sustainability unites us as we create high-quality legwear.
Customers with a Cause
We share a purpose with you. You're not just buying legwear; you're choosing sustainability, ethics, and social responsibility. With every MSL product, you join us in knitting a better future. We believe in conscious style and responsible quality. Together, let's redefine fashion as a force for good. “WALK WITH MSL.”
Purpose
Committed to a Sustainable and Empowered Future.
We believe in Knitting a better future for people and the planet. We are a brand built on the foundation of ethical and sustainable practices throughout our entire supply chain.
Our Commitment to Sustainability:
Sourcing
We source our own BCI-certified cotton, ensuring responsible farming practices that minimize environmental impact
Ethical Supply Chain
We prioritize an ethical supply chain, promoting fair labor practices and diversity within our workforce.
Renewable Energy
Our farms are powered by solar energy, reducing our reliance on fossil fuels.
Global Certifications
We are committed to upholding the highest standards. We are CTPAT certified for security, Global Recycled Standard certified for responsible use of recycled materials, and Higg Index & LEED certified for measuring and improving our environmental footprint.
Executive Board
- Khawaja Mehr Ali
- Muhammad Bilal
Leadership
- Badar Munir
- Naveed Akram
- Muhammad Zeeshan
Passion
MSL Design & Innovation Lab: Where Ideas Take Shape.
At MSL Legwear, sustainability meets style thanks to our dedicated Design & Innovation Lab. Here, it’s not just about crafting comfortable and fashionable legwear; it’s about pushing boundaries and pioneering the future of sustainable fashion in a shared space.
Innovative materials
Our team explores cutting-edge sustainable yarns that offer exceptional comfort and performance without sacrificing the planet and minimal carbon footprint.
Functional design
We combine style with functionality, creating legwear that adapts to your needs and lifestyle..
Sustainable solutions
We find creative ways to minimize waste and resource usage throughout the design process.
Think beyond the thread
We innovate to reduce environmental impact, blending creativity and sustainability for impactful change in products.
Join the Innovation Journey! The MSL Design & Innovation Lab thrives on fresh ideas and perspectives. We believe in the power of collaboration, so stay tuned for exciting opportunities to co-create and shape the future of sustainable legwear with us!